Disambiguating the term “Health Tourism” related to health and involving some travel

Health Tourism refers to services related to health and involving some travel.
It is a collective term covering services which can be classified under one or more of 8 categories (Segments - see below).

The Health-related Tourism Segments:

  • Medical Tourism
  • Dental Tourism
  • Spa Tourism
  • Wellness Tourism
  • Sports Tourism
  • Culinary Tourism
  • Accessible Tourism
  • Assisted Residential Tourism (Ambient Assisted Living Abroad)

Health Tourism Destinations offering services in all 8 Segments are referred to as ht8 – and can display the corresponding logo.

For the ht8 approach to Segmentation, Integration and Development, see dedicated websites:


Although each Segment is a "member" of the Health Tourism Domain (ecosystem) it (at the same time) maintains its independence and unique identity.
Furthermore, it must be clearly pointed out that the Segments can also be regarded in isolation and outside the context of Health Tourism.
And of course, each Segment tends to have its own national and international Industry Representative Body (and even Bodies).

Pushing the Envelope

...Health Tourism – not just what it is – but what it can be

Health Tourism is a dynamic - ever-evolving - economic sector. In the spirit of “thinking and doing” and “inclusiveness”, we are championing the “pushing of the envelope” when it comes to defining and delimiting the scope (Health Tourism – not just what it is – but what it can be).

Seeing the Whole Picture

Health Tourism is a whole lot more than just Medical Treatment.

It is a contemporary life-style choice – with a remarkably broad choice of complementary things to do.

Health Tourism (and its 8 Segments)

...Definition, Content  and Scope

Some would say it is too late in the day to still be stuck at harping about the definition, content and scope of Health Tourism – and that we should be busy cerebrating about how to push the envelope - “what it should be and can be” (which is what we are doing anyway).

Nevertheless (judging by what we stumble upon and some eMails we receive), there seems to be considerable lingering miscomprehension – and misinterpretation - of the term (even amongst supposedly industry insiders).

And we are not talking about what it should be called (Health Tourism, Health Travel, Global Health – another sore point - see our missive on this issue).


...and by the way

The hitherto commonly used phrase “Health and Wellness Tourism” is dated and belongs to the “discounted past”. This is because “Wellness” is part of “Health” – so using the two words together in a phrase represents superfluous repetition. Besides, Wellness Tourism is a Health Tourism Segment in its own right.

Also, the term “Health Tourism” is associated with - but not synonymous with Medical Tourism (which is also one the Segments – admittedly the one receiving the most attention - from the public, the media, the “scribes” and politicians – see dedicated Essential Summary on Medical Tourism).

The “Definition and Scope" of each Segment is dealt with in dedicated Essential Summaries, at the ht8 Site:






Website Portfolio and Web Strategy
Contribution to Health Tourism
Our Services Portfolio
Our Health Tourism Agendas
Our Regional Agendas

...the Ecosystem




Contemporary Health Tourism

...concept and practice

Where and What


...mapping the Health Tourism Sector

Our Corporate Site


Website Portfolio and Web Strategy

List of all our Health Tourism Websites

Web Strategy


Our Organizational Structure

Infrastructure, Resources and Assets

Our Core (Flagship) Products

Services Development

The Offering of Services

The Clients for our Services

Partner Organizations

Managing our Electronic Documents

Message and Facts from the CEO

Forward-looking Statements

Press Kit


Our Role in the Health Tourism Sector

Institutional and Entrepreneurial Roles

►  Institutional Role

►  Entrepreneurial Role

The Google and Android of Health Tourism

"one-stop source" for Industry Resources

Pedigree and Credentials


Stakeholder Communication

Contribution to Health Tourism

►  Our Contribution to Health Tourism

►  Introduction of Innovations

►  Initiatives and "Firsts"

►  Good and Best Practices

►  Health Tourism Domain Configuration

  The ht8 Industry and Market Platform

►  Free "industry-supporting" Services

►  Sharing of Knowledge

►  Thought Leadership

  The "Written Word" on the subject

►  The "Spoken Word" on the subject

      ►  Log of Speaking Engagements

Our Services Portfolio

►  Our Core Activities and Services

►  Macro Level Services

►  Micro Level Services

Addressing the Sector, generally

►  Intelligence

►  Advisory Services

►  Sector Specifications and Standards

►  Health Tourism Sector Mapping




  Recruitment and Career Paths

  Events Design and Staging

  Gaming (Journey to Healthistan)

Destination and Industry Level Services

►  Regional Integration

►  Destination Master Plan Design

  Destination Development and Creation:

►  Industry Shaping

►  Destination Enhancement

►  Seminars and Workshops

►  Stakeholder Organization

  Destination Style and Design

  Destination Rating

  Destination Accreditation

  Destination Promotion

  Integrated Health Resort Development

  Health Tourism Urban Resorts

►  Assisted Residential Tourism

  Industry Design Platform

  Industry Expansion

  Industry Network Alliance

Provider Level Services

►  Provider Grading and Rating

  Provider Showcase and Promotion

Services addressing the Market

  Market Cultivation

  Consumer Information and Knowledge

  "Seek and Find" Sites

Our Health Tourism Agendas

  Our "Master" Health Tourism Agenda

  Health Tourism Integration Agenda

►  Our National-level Agenda

►  Country-specific Agendas

►  Our Regional-level Agenda

►  Our "Health Tourism Protégés" Agenda

Our Regional Agendas

►  Our Agenda for Africa

►  Our "Europe" Agenda

►  Our Agenda for Southeast Europe

►  Our Agenda for the Mediterranean

►  Our Agenda for the Caribbean

►  Our "Middle East" Agenda